Tuscani Walsh Creative: Featured Project - Dr Serena Cardoso branding, website and app design

Dr Serena Cardoso

Dr Serena Cardoso is the top-rated family doctor in Cape Town, South Africa. She runs a General Practice as well as a newly launched Skin Studio - specialising in dematology and Aesthetics.

In collaboration with Doctor Cardoso, I established a highly sophisticated, warm identity – one rooted in her person and aligned with her tone of voice.

A social media strategy was also created, giving direction on stories, style of imagery and future content-creation.

I designed and developed a website that would speak to her values and holistic vision. One that would reflect the dedication and care she has for her patients. This was achieved through rich video creation, a warm tonal palette and personalised copy.

As a studio we continue this relationship through a retainer, designing and taking care of the production of all of the company's printed materials and packaging, digital assets and marketing communications.

Services:

Website design
Social media strategy
Email design
Stationary design
Packaging production
Wayfinding design

For Dr Cardoso, a refined and warm visual presence reflects the manner in which she conducts herself as a care-giver. This is translated through a serif typeface, a warm tonal palette for photography she uses on her social media and site, the tone of voice across her communication channels and the choice of paper and layout for the practice's printed materials.

We designed and developed a website that speaks to nature- and health-loving Capetonians through video, the introduction of a personal blog and a seamless booking experience.

At the heart of this identity is the individual: Dr Cardoso - and it was important that all communications reflected her values.

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