Tuscani Walsh Creative: Featured Project

Chaos Fashion

Chaos is a London-based luxury tech brand run by industry super-stylists Charlotte Stockdale and Katie Lyall. From customisable apple accessories to giant teddys for shop pop-ups to silk garments, the company merges technology and luxury fashion with a tongue-in-cheek punk attitude.

Joining the company for its launch, I conceptualised designs for their ecommerce website, making use of full-page videos and animations and hero-ing large product images alongside clean UI layouts.

Digital affiliate banners, emails and press material was created for the launch and for multiple product campaigns as the company grew.

Loved by celebrities, models and the fashion elite Chaos has become an underground iconic brand totally differentiated in its sector by the high-spirited, colourful designs we created.

Services:

Website design
Product design
Animation
Typography
Editorial layout

We designed the website with a minimalist, clean layout and large imagery that would showcase the beauty of the workmanship and materials of the products. Multiple designs were produced for various projects for the CEO's to work through and select from - ensuring their vision for the brand was honoured.

We worked with the developer to design cheeky animations, emails, videos and social-media GIFs for the website and for brand collaborations and launches with Selfridges, MatchesFashion, Chanel, Galeries Lafayette to name a few.

We designed the brand's website to make selecting and customising a product easy for the user. We also worked on the design for the products themselves, ensuring specs were clear and precise for their production.

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