I have been designing for individuals and brands globally and in the UK for the past ten years.
I have worked with some of the biggest names in the luxury sector including CondéNast, Net-a-Porter, MatchesFashion, Chaos and Hurr (Selfridges Rental).
I have a Master of the Arts degree in Fine Art, a Postgraduate Honours degree specialising in New Media, and a Bachelor of the Arts degree in Creative Brand Management.
I now work as a freelancer and consultant to individuals and companies, helping them transform their brands holistically and strategically.
I focus on what people experience when they encounter and engage with your brand, examining the finer details that make up who you are. From here the project takes shape.
I work collaboratively with other experts in the field, including writers, developers, photographers and interior designers and I often help directors build this team.
From advice on interiors, to creative direction on content shoots for your online imagery, and crafting the brand's tone of voice for written materials – I can help you synchronise every brand element of your company, not only for client perception, but also for smoother brand expansion.
The consultancy has a strong digital focus: I design websites and interfaces, including apps, from prototype to development and launch.
I help you establish a foundation for your identity including typography selection, brand guidelines and colour palettes; as well as printed stationery and materials.
I aim to craft brands that are dynamic (filled with energy, infused with ideas, striving for progress), modern (draw on the traditional but have a future-focused position) and refined (detail-oriented, precise but subtle).